I'm a person who's pretty up on different marketing methods and I've worked with newspaper and even radio. However, I haven't worked much with television and commercials.
Mostly, because in order to get any television here you have to subscribe to cable services and not many people in Tompkins county subscribe. Which of course, means that you only reach about 20% of the people at any given time.
When making a commercial many people resort to using hd stock footage. It's more or less like clip art and you buy the stock footage from a company so that you don't have to shoot every piece of your commercial.
AlwaysHD.com offers a great website with many great scenes and footage to choose from.
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